The almost hypnotic allure of hands that work, melt,
mix, shape, create. The magic of repetitive yet ever-changing gestures that not
only give form to a material, but also to an idea.
Telling the story of the moment in which a drawing is
transformed into a concrete object is mysterious, powerful, and complicated at
the same time. That’s why we have decided to use images to describe the precise
moment in which this little ‘miracle’ happens and values take shape.
With "The Shape of Values",
our video project, we take you to the heart of the creative
process. In this fourth episode, "The Cocciopesto
Surface", we explore a unique material from the Tuscan tradition
that undergoes an innovative process to meet the demands and expectations of
the third millennium.
Known since the time of the Phoenicians
and improved by the Romans, who used it as a waterproofing material,
traditional cocciopesto consists of fragments
of tiles and bricks mixed with a lime-based binding agent. In our 2.0
version, cocciopesto undergoes a remarkable transformation into
an entirely sustainable and recyclable ecological microbiotic-based composite,
a special waterproof and durable finish that covers the surface of ILtavolo 2.0 by Lapo Ciatti.
Its rich brick-red colour celebrates the vibrant hues
of the Tuscan landscape; the manual precision with which it is prepared and
applied is a tribute to the unique and inimitable nature of craftsmanship.
Like master pastry chefs, our skilled craftsmen mix,
amalgamate, and spread the ingredients with absolute precision to achieve a
perfect balance. A careful and meticulous process that elevates the repetitiveness
of the gesture to a ritual.
A formula that is constant and yet ever-changing, one
that only manual dexterity can recreate. A material rooted in the past and
projected into the future, to be discovered and embraced.
"The Shape of Values" is a video project in episodes: to
see them all click HERE
