<<Our creativity stems from the observation and understanding of the world we live in and the awareness of our roots. We add to it our vision of the future, with a vivid memory of the expertise of our traditions: that’s how we bring our products to life. That’s how we shape our values>> – Lapo Ciatti
Creativity, identity, originality,
pragmatism, sustainability are more than abstract concepts. They
are our values, the ones that inspire us and our work every day. They have neat
outlines and colours, they are real and consistent. They have a shape, the
shape of our furnishing pieces, through which we aim to spread beauty and to
take care of people.
Each new product is the result of a curious and keen
research, a passionate study and a careful design.
A mix of uniqueness and talent,
where tradition blends with innovation, craftsmanship and technology. And it’s
always a huge emotion to see them being shaped into real pieces of furniture.
With The shape of values – the new
video project that we present to you today – we wish to share with you the magic of the
exact moment when our designs come to life and “our values turn into shapes”.
Episode by episode, we will take you
on a journey to discover some of our most interesting working processes. We
will open the doors of the laboratories of our craftsmen to show you how
timeless gestures are able to create the objects that we use every day.
It will be a journey in stages that
will last throughout 2022. Strongly wanted by Opinion Ciatti’s CEO and Art
Director, Lapo Ciatti, this project is able to convey the core of the corporate
know-how: a fusion of advanced industrial procedures and the old traditional
expertise, that is still preserved and handed down by the generations of local
artisans.
Therefore, this extraordinary story
couldn’t but start by our most precious and charming finishing: the gold leaf,
which is the main character of The shape of values first episode.
In The gold leaf, the shape of our values appears as a thin veil
that, though fragile and delicate, can change anything.
Known
since the times of ancient Egypt, used by faraons and then kings and emperors
and also in religious art to celebrate the Heaven’s glory, the gold leaf has
survived the centuries and amazed people of all ages. Leonardo Da Vinci himself
was so in love with it, that he designed, in the Codex Atlanticus, a machine to
help craftsmen save time by laying the precious leaf rolls and its veils more
easily.
That’s why we see
our story and identity in the shape and texture of the gold leaf. For four
hundred years the gold leaf has illuminated Florence from the top of the Dome
of Santa Maria del Fiore, where the Golden Ball is located: a worldwide symbol
of Tuscan craftsmanship. The secret of its production are kept by the families of the
Florentine goldbeaters: delicate and complex working procedures that need
patience and extreme care.
In The gold leaf,
through the
expert gestures of our craftsmen, we will show you the stages of its
application on one of our most iconic products, the Mammamia chair, designed by
Marcello Ziliani.
Elegant and linear, the Mammamia chair becomes even more
stylish when covered in gold leaf. A wonderful protagonist, a special piece of
furniture, the light source that makes all the surroundings more precious and
luminous.
This is the power of
the gold leaf and that is why we use it as a finishing for many other products
of ours: ILtavolo table, LAlampada lamp and ILletto, the canopy bed, but also Cartesio, the multimedia
support, Henri, the shelf system and the trolley, Zenzero. Smart pieces
through which we wish to spread light, magic and passion for life.
Stay tuned to find out
the next episodes.
